I have had friends in the past complain to me that in the world of dating "Nice guys finish last". I think they come to that conclusion because they try to be nice to women and the women reject them anyway. Women have told me how they used to just go for a guy if he was attractive but that since then they've learned how important it is to have a nice guy. One of them said that she had learned that "It's not enough to just be attracted to him, you have to be able to live with him."
Just being nice to a woman isn't enough, she has to be attracted to you. The problem isn't as far as I can see that nice guys finish last but rather that a lot of nice guys are not attractive. There is a page about attraction on this web site that discusses ways to make oneself more attractive.
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